Two separate campaigns produced for Pact Coffee across their Spring and Summer season.
The first, Gran Fondo, was shot to mark the launch of Pact’s new cycling-inspired blend — released in the lead-up to the London to Brighton Cycle Race.
For the lifestyle element I sourced and collaborated with @molokocycling — a London-based cycling couple discovered through Instagram — shooting on location in and around Richmond Park, one of London’s most beloved cycling destinations.
The collaboration brought an authenticity to the imagery that traditional model casting simply couldn’t replicate, grounding the Gran Fondo story in real cycling culture.
The second shoot moved to a property in Hackney, producing a summer drinks campaign built around Pact’s range of warm-weather coffee serves — including affogato, cold brew, and espresso martinis.
The brief was to capture the drinks feeling relaxed, social, and seasonally relevant for use across social media and digital marketing.
Photography by David McConaghy.
“Working with David has been a game-changer for our brand. He expertly handles everything from sourcing stylists, models, and locations to organising the shot list, ensuring each campaign runs smoothly. He’s flexible and down-to-earth, yet always a true professional, consistently delivering high-quality images that align with our vision. After working together for a couple of years, he knows our brand inside and out, allowing him to effortlessly deliver what we need, while always bringing fresh ideas to the table. Plus, he’s a pleasure to work with, making every shoot an enjoyable experience!”Giulia Pieri, Design Lead — Pact Coffee
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